Month: March 2019
So you would think Google AdWords is pretty simple right? You can run ads to generate more leads and revenue. You can sell more products online. You can bring more traffic to your website. But, unfortunately, it’s not that straight forward. There are other things to take care of. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform.
While the prospect of investing money on Adwords might seem like a daunting task, the results that come in are almost instantaneous and transparent. Which is why it is worth every penny that you spend on it.
Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Here are some reasons why it’s faster and more effective
- You can focus on multiple keywords at a time.
- You can turn the campaign on or off whenever you want to.
- Ads which appears on the top of the page get immediate visibility.
Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.
On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.
Simply put. ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put on the quality of your content.
But, I am not here to debate one strategy’s benefits over the other. You need to use both simultaneously, but be realistic about the success time frame, and the effort/money that would be needed for both.
Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with IPSOS to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%
Measure your performance consistently
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google AdWords. You can’t control your own budget and spend. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media.
But, AdWords, on the other hand, would tell you exactly what happened with the campaign. You would know:
- Who clicked on your ad.
- How many leads have been generated.
- How much traffic you have got from AdWords to your website.
- Which keyword generated the most traffic and leads.
- How much does it cost you per lead.
This would help marketers understand what worked and what didn’t. Using this information, you can then tweak your campaigns until you achieve optimal results.
Explore more using your ads
Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,
- How long a visitor stayed on a page
- How many pages have been visited
- Bounce rate of your landing page
- Details about new visitors and returning visitors and much more.
By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads. He/she can pause the non-performing keywords/campaigns/ads and try different variations to boost your results. This data would also help in writing more articles/posts using keywords that performed best for your business. Using those keywords you can rank better for organic search as well.
If you want to get an edge on the competition in 2019, then you need to know the latest facts a. This year, the majority of marketers plan to use SEO as a key tactic to increase website traffic and leads. Most are using blogs, rich content, responsive websites, photo and video to capture the attention of prospective customers and leads. As a business owner or small business marketer, need to understand the SEO for small business to jump on this important opportunity.
Importance of SEO
Search engine optimization (SEO) increases both the quantity and quality of traffic to your website through unpaid search engine results. A variety of factors contribute to this as search engines evaluate the health and helpfulness of your website to serve up results. The stronger your website content and design, the higher you will rank on search engine results over time. Catering to Google, as the most popular search engine, dominates most SEO practices.
So, most SEO techniques revolve around pleasing the Google algorithm to achieve a higher ranking. If you run a business website, regardless of whether you do business online, your ranking is important. It allows customers to find you, either in a brick-and-mortar building or for online services.
Small businesses must compete with three distinct entities for market share. First, they compete with other small businesses in the local market. Second, they compete with big corporations that use their vast reach and reputation to saturate the globe. Third, small businesses compete with online-only options with low overhead and innovative features. With all this competition, smart small businesses owners are always looking for ways to gain an edge.
Why SEO is important for small businesses?
SEO remains one of the most cost-effective ways to engage customers or clients. The only cost is to generate content. Whether you do the work in-house or outsource, the dollar value far exceeds traditional marketing methods. You have the chance to meet users at the ideal time in their decision-making process. You can provide helpful information that answers their key questions and pain points. Then, they are more likely to choose your business as the brand they trust.