If you want to get an edge on the competition in 2019, then you need to know the latest facts a. This year, the majority of marketers plan to use SEO as a key tactic to increase website traffic and leads. Most are using blogs, rich content, responsive websites, photo and video to capture the attention of prospective customers and leads. As a business owner or small business marketer, need to understand the SEO for small business to jump on this important opportunity.
Importance of SEO
Search engine optimization (SEO) increases both the quantity and quality of traffic to your website through unpaid search engine results. A variety of factors contribute to this as search engines evaluate the health and helpfulness of your website to serve up results. The stronger your website content and design, the higher you will rank on search engine results over time. Catering to Google, as the most popular search engine, dominates most SEO practices.
So, most SEO techniques revolve around pleasing the Google algorithm to achieve a higher ranking. If you run a business website, regardless of whether you do business online, your ranking is important. It allows customers to find you, either in a brick-and-mortar building or for online services.
Small businesses must compete with three distinct entities for market share. First, they compete with other small businesses in the local market. Second, they compete with big corporations that use their vast reach and reputation to saturate the globe. Third, small businesses compete with online-only options with low overhead and innovative features. With all this competition, smart small businesses owners are always looking for ways to gain an edge.
Why SEO is important for small businesses?
SEO remains one of the most cost-effective ways to engage customers or clients. The only cost is to generate content. Whether you do the work in-house or outsource, the dollar value far exceeds traditional marketing methods. You have the chance to meet users at the ideal time in their decision-making process. You can provide helpful information that answers their key questions and pain points. Then, they are more likely to choose your business as the brand they trust.